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An archaic marketing emphasis on 'volume' and 'noise level' is being replaced with alternative and non-conventional approaches. Astute High Technology companies recognise that executing alternative marketing techniques can quickly deliver strategic advantage.

Raw Stylus's Strategic Alternative Marketing® smorgasborg

• Advocacy Drives Growth
• Be remarkable. Stand out from the crowd
• Marketing agencies are part of the problem.
• Business Consumers increasingly seek the truth
• Traditional Marketing is dying
• The Window of opportunity to capture attention is tiny
• Conversation is key.
• Permission based marketing reigns supreme
• Measure marketing impact.
• Build a community