Advocacy Drives Growth
Based on figures from a survey conducted by the London School of Economics and Political Science in 2006, a 7% increase in positive word of mouth unlocks 1% additional company growth. Furthermore a 2% reduction in negative word of mouth boosts sales by 1%. High technology companies with above-average positive word of mouth grow four times as fast as those with below-average positive word of mouth. Remarkability drives advocacy. Advocacy drives growth. What do your customers say about you?
