Be remarkable. Stand out from the masses
For years, high technology marketers have talked about the "five Ps" (depending on who you talk to by the way there are more than five): product, price, promotion, positioning, publicity, packaging, permission.....blah blah blah...This became a simple marketing checklist, a way to impress the boss or brainwash yourself into thinking you had done your job properly. Today high technology marketing isn't just about creating demand - but about providing intrinsic value - building products or services worth noticing. High Technology companies embracing Strategic Alternative Marketing® understand that if the offering itself isn't remarkable, then in the grand scheme of things it will become invisible very quickly - no matter how much money is chucked at well-crafted marketing campaigns.
