Business Consumers increasingly seek the truth
Blogs are the current medium for soul-baring and straight talking. They're readable because they're gossipy and dangerous and the antithesis of officialdom. They're the place where the unspeakable is spoken. They're the vehicle of loopiness and truth. Corporate blogs, RSS and Search Engine Optimisation play a key role for the time being in PR strategy as consumers become increasingly marketing savvy - and increasingly seek the truth (coincidently the truth is often bent or hidden in traditional marketing)
