The Window of opportunity to capture attention is tiny
The web is a massively important channel for High Technology companies marketing their products and services. Importantly, internet users make up their minds about the quality of a website in the blink of an eye. A study, published in the journal Behaviour and Information Technology in January 2006, suggests that first impressions have a lasting impact known to psychologists as the "halo effect". In the Canadian study, volunteers had to rate websites in terms of their aesthetic appeal after glimpses lasting for only 50 milliseconds. High Technology marketers need to ensure that speedily formed negative conclusions about their products or services do not occur - lessoning their companies ability to engage. A truly dynamic web presence is especially important in the high technology sector as sales cycles are long, complex and typically require longer periods of examination.
