Permission based marketing reigns supreme
Rapid technological innovation combined with rapid changes in the way we live our lives, has led to an era where the way we interact with companies and brands has changed forever. As a result, high technology companies must ensure they interact with prospects and customers at the permission levels they desire. Low targeting precision or targeting based on averages is a recipe for disaster.
The following must be adhered to by high technology companies:
- Messages should only be sent to people who have "opted-in". When you are undertaking email marketing only ever send messages to your own opt-in database
- A request to opt-out must always be honoured.
- Allow people to specify their own marketing preferences.
- Give. And you shall receive.
- Never rent or sell your in-house list or database. This is a major marketing asset.
- Respond to customer inquiries immediately. Make first impressions count.
- Build a network or community (remember the network effect)
