Measure marketing impact.
The Internet makes marketing activity measurable. We can not only see the actual results of our marketing efforts, but we can see these results in real time. But beware. Can you measure the impact of your product development on your bottom line? Can you measure the impact of every sales call on the bottom line? Can you be sure that two leads are better than one?
Strategic Alternative Marketers ensure what they measure is important and strategic. The results? An emphasis on quality, then quantity.
