Raw Stylus' offers clients an approach to marketing that is simple and flexible, which focuses on establishing marketing effectiveness in a short timescale. We call it Strategic Alternative Marketing®.
Firstly we need to understand your business. We offer our clients a free (why should you pay for us to get to know your business?) bespoke Strategic Alternative Marketing® Assessment*.
The Strategic Alternative Marketing Assessment reviews everything about your existing business landscape, and specifically your marketing function, looking at areas such as:
- customer profile and mix
- product / service mix
- demographic issues and trends
- future regulatory and legal effects
- prices and values, and customer perceptions in these areas
- competitor activities
- competitor strengths and weaknesses
- customer service perceptions, priorities and needs
Nothing new there? Correct. Where Raw Stylus adds significant value - and why we are very different - is what we do next. We additionally calibrate your business in relation to how 'remarkable', 'approachable', 'relevant', 'attentive' and 'customer-centric' you are. The planning phase concludes with a series of strategic recommendations for improved marketing.
The second phase of Raw Stylus' approach to marketing establishes a Strategic Alternative Marketing® Plan. This plan articulates exactly how your company becomes more remarkable, approachable, relevant, attentive and capable of cultivating strong and meaningful relationships with your key audiences. Importantly the plan identifies everything that needs to be done to create a marketing foundation that enables a sustainable growth in revenue and profitability; and what marketing activities need to be prioritised.
Thirdly (typically this is where traditional agencies start by the way) Raw Stylus helps you execute marketing initiatives that drive demand for your respective products or service. Against the backdrop of a 'well oiled' marketing platform, we provide a diverse (full) marketing services portfolio spanning traditional and non-traditional media. Our services naturally centre on accentuating or leveraging your remarkability, approachability, relevance, attentiveness and customer centricity.
The result? We call it Strategic Alternative Marketing®. You'll call it common sense and effective.
* The full Strategic Alternative Marketing® Assessment is different to the Strategic Alternative Marketing® Readiness Assessment
