Portfolio of Servcies

Strategic Planning Services

Strategic Alternative Marketing® Readiness Assessment Strategic Alternative Marketing® Assessment
Branding Value Proposition & Messaging Development

Tactical Planning Services

Opportunity Analysis Routes to Market Strategies Product & Service Life Cycle Modeling Market Research
Market Positioning Modeling E-Strategies Competitor Analysis Partner & Channel Programmes
Segmentation Modeling Marketing Strategies Sales Process Modeling Programmes

Creative Execution Services

Packaging Design Sales Support and POS Creative Copy Writing E-Marketing
New Media Development Brand Development Public Relations Design for Print
Events & Event Management Internal Communications Programmes NPD Direct Marketing
Corportate Design Corporate Identity Partner Programme Management Brand Execution
Moving Image Internet Guerilla Programmes Viral / Buzz / Word of Mouth
Experiential      

Measurement Services

Relevancy Tracking Approachability Audit Attentiveness Audits Remarkability Surveys
Key audience Attitude studies Internal Awareness audit Brand health and attribute shifts and awareness measures Sales tracking, including velocity and margin
Cost per impression Contact / referral tracking including offer redemption Cost per aquisition, cost per activity ROI and sales conversion rates
Communication Evaluation